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04/01/2022

JOOLA Launches Pickleball Line, Inks Ben Johns to Deal

Ben Johns JOOLA Pickleball

About JOOLA Pickleball

For those of you who are table tennis players, you may have heard of JOOLA (Pronounced “YOH-LAH”). A leader in table tennis since 1952, JOOLA offers a wide variety of table tennis rackets, apparel, tables, and accessories and have been involved in sporting goods for over 50 years. Now, in 2022, JOOLA takes on a new sport. But not just any sport, the fastest growing sport in the United States. Pickleball. 

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JOOLA Pickleball Paddles

For the champion in you! Get ready to volley with the hottest new brand in the game. JOOLA studied the game and its products before producing its own robust line of pickleball paddles. A paddle for everyone, there are now 10+ paddle offerings, ranging from beginner to professional models that are all USA Pickleball approved and ready for the courts. 

JOOLA Pickleball Paddles

 

JOOLA Inks Ben Johns to Contract

The word is out. JOOLA didn’t just enter the game, they stormed onto the scene by signing the most-dominant male and #1 player in the world, Ben Johns. What are the contract terms? We wish we could tell you, but we don’t know either! 

What we do know is that JOOLA has released three signature Ben Johns models, called the HYPERION series, that have instantly legitimized the brand on the pickleball scene. Starting on April 1, 2022, get used to seeing Ben Johns using his signature JOOLA paddle, covered in JOOLA branding.

To us, this partnership is the pickleball version of Roger Federer leaving Wilson to join Uniqlo. The contract may look a little different, but nonetheless, JOOLA has signed one of the most popular and biggest young names in pickleball and will likely see an instant surge in popularity because of it. With Ben Johns aiding a helping hand in the design and development of JOOLA products, you can also rest assured these paddles will have the qualities true pickleball enthusiasts need. This feels like another big step in pickleball’s crazy positive growth!

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There you have it. This may be one of the biggest stories to hit the pickleball scene ever. We're excited and can't wait to see what the future holds. With that, if you're ever in the market for a new pickleball paddle, we've got you covered! With hundreds of pickleball paddles to choose from and free, fast shipping on every order, we are here for you from Click To Court. If you have any questions or concerns, don't hesitate to reach out to our Paddle Experts at 866-382-3465, email at experts@justpaddles.com, or click here to live chat.

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